News & Insights

The Power of Print

04 January 2016
By Kim Sullivan
Print is a unique, powerful and effective channel of communication. Here are our top 5 reasons why print is so powerful:- 1. Print is sensual Print is unique as it is a media that you can see, feel and even smell. In psychological experiments, people value something they can see and touch 24% more highly than something they can only see (Royal Mail Market Research). 2. Print is memorable In Kantar Media’s TGI survey, 80% of respondents said that they can remember seeing or reading advertising mail sent to them in the last 4 weeks (TGI Kantar Media, 2014). 3. Print is trustworthy Between 7 and 8 out of 10 people think print is twice as trustworthy as its closest rival- email- as well as providing better personalisation and content than any other medium (Two Sides). 4. Print is sustainable Three to four trees are replanted for every one tree logged in managed forests. European Forests have actually grown by 30% since 1950. (BPIF UK Printing Facts & Figures). 5. Print increases ROI BrandScience analysis of 500+ European cases shows that, in case of FMCG, TV's ROI increased with 61% when used in combination with print advertising and 57% with the combination of TV and print media (Power of Print). Print is a true craft. Achieving the subtleties of finish and finesse still calls for extreme skill of hand and eye, with genuine care in the process. The creative agencies, fashion labels and luxury brands that repeatedly trust Positive with their most important work all crave this craftsmanship. Traditional values and techniques complemented with cutting-edge technology and service are at the heart of Positive. Call us today on 020 8544 5500 or email hello@wearepositive.com  #discoverpositive
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