Case studies

Ariana Grande

Global Superstar and multi-platinum recording artist, Ariana Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch. POSITIVE+ supported Designer Parfums with reaching new audiences for Valentine’s Day.

Designer Parfums has a strong portfolio of designer and celebrity fragrance brands including Jennifer Lopez, Naomi Campbell, Ghost, Porsche Design, and Playboy. They needed some eye-catching Valentines Point of Sale materials in order to promote two Ariana Grande fragrances to Boots customers.

We helped connect Ariana Grande’s signature brand to both new and existing customers. Creative ideas were brought to life through the media of print, cardboard engineering and acrylic fabrication.

From 3D design to manufacturing and despatching, we managed the whole process, so Designer Parfums could focus on what they do best.

Over 300 double-sided mini point of sale Tod clads were prominently displayed in selected Boots stores across the UK, helping to build the Ariana Grande brand and reach new audiences.

Benefits to the client

  • New audiences reached through eye catching point of sale.
  • Creative production that builds a strong brand.
  • Ensured compliance with Boots guidelines.

We have worked with the team for the past 3 years across the various brands in our portfolio at Designer Parfums. They are extremely reliable, competitive with pricing and professional and we have enjoyed working together collaboratively to deliver stand out point of sales displays for our key launches.

Helayna Kohlinsky, SA Designer Parfums Ltd

We collaborated with Designer Parfums to bring creative ideas to life, whilst ensuring compliance with Boots guidelines. Having been an approved supplier of Boots for nearly 20 years, we have established ourselves as a key player in the design and production of Boots Tods and other point of sale materials.

Tony Dennington, POSITIVE+

What our customers are saying

POSITIVE+ are a professional agency, who always put the needs of their client first

Their communication skills and attention to detail give you confidence in their project management. No job is too big or small, and they endeavour to turn work around as quickly as possible, with the highest quality. The team are extremely friendly and easy to work with collaboratively, offering a first-class service.

Andrea Katsari
ASPECTS BEAUTY

What our customers are saying

They are extremely reliable, competitive with pricing and professional

We have worked with the team for the past 3 years across the various brands in our portfolio at Designer Parfums. They are extremely reliable, competitive with pricing and professional and we have enjoyed working together collaboratively to deliver stand out point of sales displays for our key launches.

Helayna Kohlinsky
DESIGNER PARFUMS

What our customers are saying

It’s great to have a partnership we can really trust

We’ve been working with POSITIVE+ since May 2018 and both the onboarding process and the first year have been extremely positive – they really do live up to their name! The quality of print and their project management skills are key strengths; coupled with the team’s proactive and solutions-based approach it’s great to have a partnership we can really trust.

Liz Penney
Hollywood Bowl Group

What our customers are saying

They are always very positive and helpful

Positive are one of a band of very loyal contractors that we use for some of our printing requirements. As a charity, cost and reliability are the essential factors in choosing our suppliers, and we have always found POSITIVE+ to not only be competitive with their prices, but they are always making that extra effort to ensure we get the best possible cost, sometimes meeting impossible deadlines of delivery. We find they are always very positive and helpful which makes for an easy, productive relationship.

Nina Barough CBE
Walk the Walk

What our customers are saying

The product is beautiful

This was my second direct mail project with POSITIVE+, and again the result was excellent. The staff are happy to work through challenges and, even when the brief is very complex, the product is beautiful.

Kurstin Finch Gnehm
ROYAL ACADEMY OF MUSIC

Design, Print & Production Solutions in London

At POSITIVE+ we have all kinds of sustainable solutions, all in one place.  From 3D design and promotional sites to direct mail and marketing. Our production house is built for capacity and all our services are carried out at our huge 35,000 sq. ft Greater London site, to ensure the highest quality control from start to finish.

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