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Case studies

Salvatore Ferragamo

The consummate Italian lifestyle brand, Salvatore Ferragamo prides itself on a distinctive blend of expert quality, impeccable craftsmanship and timeless design. POSITIVE+ collaborated with Aspects Beauty to help raise the brand’s profile through the launch of ‘FERRAGAMO’, fronted by young British actor, Hero Fiennes-Tiffin.

Aspects Beauty provide premium retail solutions to a diverse range of luxury fragrance & beauty brands including DSQUARED2, Missoni, Moschino and Versace.

They required a variety of promotional sites and point of sale materials for the exclusive launch of ‘FERRAGAMO’ in selected department stores, with different installation and removal timings across the country. We helped bring the engaging campaign images to life by designing, producing and installing eye-catching sites with a range of bespoke elements including Gondola Ends, Light Boxes, Column Clads, Large Format Graphics, Tables, Stockers and even Flooring.

The feedback from store management, the brand owner and customers were that the promotional sites and point of sale materials were striking with fantastic stand out. The launch helped to raise brand awareness for Salvatore Ferragamo in the UK and increase customer engagement.

Benefits to the client

  • Bespoke point of sale materials that elevated the brand.
  • Strong promotional sites which increased customer engagement.
  • Expert installation and removal across the UK.

POSITIVE+ are a professional agency, who always put the needs of their client first. Their communication skills and attention to detail give you confidence in their project management. No job is too big or small, and they endeavour to turn work around as quickly as possible, with the highest quality. The team are extremely friendly and easy to work with collaboratively, offering a first-class service.

Aspects Beauty

We worked closely with Aspects Beauty to create a variety of promotional sites and point of sale materials focusing on two key elements; the face of the campaign, Hero Fiennes-Tiffin and the Gancini, both synonymous with Salvatore Ferragamo fashion.

Tony Dennington, POSITIVE+
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At POSITIVE+ we have all kinds of sustainable solutions, all in one place.  From creative design and point of sale to direct mail and installations. Our production house is built for capacity and all our services are carried out at our huge Greater London site, to ensure the highest quality control from start to finish.

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