Designer Parfums has a strong portfolio of designer, lifestyle & celebrity fragrance brands. They wanted innovative visual merchandising for their GHOST fragrance collection to boost brand visibility.
POSITIVE+ designed a range of Point of Sale solutions to colour block shelves. For behind the fragrance counters we produced Backwall Branding Trays to hold testers and stock, whilst building the GHOST brand.
In self-select areas, we created branded ‘Test and Play’ shelves to hold testers and provide product information, Mini Glorifiers to promote the new ‘Mystical Dream’ fragrance and Stock Riser Trays to hold sellable stock.
Our team also produced innovative Floor Standing Display Units (FSDUs) that invited customers to build their perfect GHOST gift by grabbing a gift bag, selecting their fragrance and sealing the bag with their favourite GHOST sticker.
From render to reality, we took care of the whole process and worked to both brand and store guidelines. POSITIVE+ is proud to support Designer Parfums with various brands from their portfolio, through point of sale displays in Boots, Superdrug, The Perfume Shop and The Fragrance Shop, as well as providing event branding for key influencer and industry events.
Benefits to the client
- Innovative designs to build the brand.
- Compliance with store and brand guidelines.
- Complete end-to-end service.
Design, Print & Production Solutions in London
At POSITIVE+ we have all kinds of sustainable solutions, all in one place. From creative design and point of sale to direct mail and installations. Our production house is built for capacity and all our services are carried out at our huge Greater London site, to ensure the highest quality control from start to finish.
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