Designer Parfums has a strong portfolio of designer, lifestyle & celebrity fragrance brands. They needed innovative Point of Sale to launch GHOST’s new ‘Keep Dreaming’ Fragrance in stores as well as at an important Superdrug Head Office event.
The collaborative project incorporated patient illustrations, designs, and a scent chosen by some of the wonderful young people at Great Ormond Street Hospital. With proceeds from every bottle sold being donated to the GOSH Children’s Charity.
POSITIVE+ designed and produced the in-store launch kits, which included Floor Standing Display Units (FSDU), Countertop Units (CTUs) and Mini Glorifiers. We took care of the whole process, working to both brand and store guidelines. At the time of publishing, Keep Dreaming was the best-selling fragrance in Superdrug online and instore!
For the Superdrug Head Office Takeover event we designed, produced and installed a range of Point of Sale items such as giant bottles and cartons, lightbox graphics, floor vinyls, bunting and even balloons.
As a trusted partner, POSITVE+ supports Designer Parfums with various brands from their portfolio though semi-permanent retail displays, permanent shelf trays and event branding for key influencer and industry events.
Benefits to the client
- Trusted Point of Sale Partner
- Retail Displays that increase sales
- Compliance with store and brand guidelines
- Complete end-to-end service
Design, Print & Production Solutions in London
At POSITIVE+ we have all kinds of sustainable solutions, all in one place. From creative design and point of sale to direct mail and installations. Our production house is built for capacity and all our services are carried out at our huge Greater London site, to ensure the highest quality control from start to finish.
Contact us