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Case studies

Corinthian Sports

Corinthian Sports specialises in curating unforgettable moments at some of the world's most iconic events. POSITIVE+ elevated their exclusive Pegasus Lounge.

Corinthian Sports creates tailored, luxury corporate hospitality packages at the biggest and most popular events in the UK and overseas such as Formula 1, The Ashes, Rugby World Cup, Epsom Derby, Cheltenham Gold Cup, and more.

They needed a creative design team to transform a range of different event spaces into their prestigious Pegasus Lounge, whilst building their brand and providing a luxurious experience for their clients.

POSITIVE+ created made-to-measure designs for stadiums, racing circuits, racecourses and even a super yacht! Our in-house designers researched and produced highly bespoke, premium and impactful artwork for each event, which incorporated and built the brand.

The Pegasus Lounge now attracts high-profile sports stars and speakers and has become the world’s leading hospitality suite with 10,000 clients, over 20 global venues, more than 80 hospitality events and a 98% re-booking rate!

Benefits to the client

  • Impactful event branding
  • 2D & 3D creative design
  • State-of-the-art design studio

Our design team really enjoyed working with Corinthian Sports on some of the world's most iconic events and venues! I’m pleased we have been able to help them with building their brand and hitting their business goals.

Sarah Carter, POSITIVE+
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