POSITIVE+ was privileged to support GHOST Fragrances, Designer Parfums and Great Ormond Street Hospital (GOSH) on a special new fragrance collaboration, with proceeds going to GOSH Children’s Charity.

We produced the dreamy Point of Sale with in-store launch kits as well as vibrant pop-up events at Superdrug Head Office and at a GOSH Charity Desk Takeover Day.

Designer Parfums has a strong portfolio of designer, lifestyle & celebrity fragrance brands.  They collaborated with Great Ormond Street Hospital Children’s Charity (GOSH Charity) on the enchanting ‘Keep Dreaming’ fragrance, the latest addition to the Ghost Dream line, which launched exclusively at Superdrug. Designed by incredible young children at the hospital, every bottle of the new Ghost Fragrances ‘Keep Dreaming’ sold contributes £1.50 to GOSH Charity, supporting their vital work.

To bring the launch to life, Designer Parfums wanted to throw a pop-up event in Superdrug’s Croydon Headquarters to engage their Head Office teams. POSITIVE+ took care of the whole process, from site surveys and conceptual designs to room renders and installation.  We designed, produced and installed a range of Point of Sale items such as giant bottles and cartons, lightbox graphics, floor vinyls, bunting and even balloons.

POSITIVE+ also supported Designer Parfums with a second engagement event at Great Ormond Street Hospital.  As part of the launch activity GOSH staff, family and patients were invited to write their biggest dreams on the giant fragrance carton.

For Superdrug stores, POSITIVE+ designed and produced instore launch kits, which included Floor Standing Display Units (FSDU), Countertop Units (CTUs) and Mini Glorifiers.  At the time of publishing GHOST Keep Dreaming was the best-selling fragrance in Superdrug online and instore!  View the Case Study. 

To donate further to this wonderful charity, please click the link: Donate to GOSH with GHOST Fragrances | Great Ormond Street Charity