Cloud reaches new heights

09 August 2023
By Kim Sullivan

Ariana Grande Campaign Image

Global Superstar and multi-platinum recording artist, Ariana Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch. POSITIVE+ collaborated with Designer Parfums to ensure ‘Cloud’ reaches new heights.

Designer Parfums has a strong portfolio of designer and celebrity fragrance brands including Cerruti, Ghost, Jennifer Lopez, Playboy and Porsche Design.  They needed eye-catching point of sale displays for Ariana Grande’s award-winning Cloud fragrance.

Ariana Grande Cloud Tank


Floor Standing Display Units, Counter-Top Units, Tester on Display Trays, Tank Animations and Showcards were required for Boots, Superdrug, The Perfume Shop, The Fragrance Shop and Beauty Base.

From render to reality, POSITIVE+ took care of the whole process. As an approved supplier to Boots and the other retailers, we produced 3D designs to both store and brand guidelines.

Ariana Grande Cloud Tod

Our production house is built for capacity and all the retail displays were produced, assembled and packaged at our huge Greater London production site.

Benefits to the client

  • 3D Design to brand and store guidelines
  • Approved supplier to Boots and other retailers
  • Production house that is built for capacity

Ariana Grande FSDU

Tony Dennington, Chief Commercial & Sustainability Officer of POSITIVE+ said “POSITIVE+ is proud to be a long-term print partner to Designer Parfums.  We are one of only a few approved suppliers to Boots and are used to working to store guidelines. As our 3D Design service is based in-house, we produce designs that really work and look great across a variety of substrates”. 

If you are in search of new ideas or simply need to refresh your supplier list, we would love to hear from you! Call Sarah Carter today 020 8544 5500 or email

Ariana Grande Cloud CTU

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