Positive has added data-driven multichannel marketing automation to its portfolio of services, in order to provide streamlined solutions for marketing journeys.<\/p>\n
The Surrey based firm already offers Web2Print online ordering portals alongside digital, lithographic, large format and direct mail services.<\/p>\n
Managing Director, Danny Sullivan said \u201cWe are delighted to launch our new multichannel service. The service will enable us to offer complete campaign solutions to our clients, rather than just the print and direct mail elements, which is what they really need\u201d.<\/em><\/p>\n Positive\u2019s new service creates highly personalised campaigns that use data to join up and personalise the entire marketing journey, including print, web, email, mobile and even social media.<\/p>\n \u201cBesides being tremendously easy to use, one of the major benefits of the service is that it allows our customers to integrate highly targeted direct mail into their digital strategy. <\/em><\/p>\n \u201cWe can now offer our customers all the benefits and higher response rates of automated personalised print, which means we can better calculate their return on investment\u201d, <\/em>Danny said.<\/p>\n With the EU General Data Protection Regulation (GDPR) coming into force on 25th<\/sup> May 2018 the timing couldn\u2019t be better.<\/p>\n \u201cOur multichannel service can help organisations re-permission data that doesn\u2019t meet the GDPR standard\u201d,<\/em> Sullivan said.<\/p>\n Positive, which is set to celebrate its 25th<\/sup> birthday this year, has a turnover of \u00a32m and employs 20 people.<\/p>\n \u201cWe\u2019ve been so busy we are now recruiting a New Business Manager to grow our new and exciting multichannel service\u201d,<\/em> Sullivan added.<\/p>\n To find out how multichannel marketing can work for your business, please contact Danny Sullivan on 020 8544 5500 or email danny@wearepositive.com<\/a><\/p>\n