{"id":10768,"date":"2020-12-01T12:57:59","date_gmt":"2020-12-01T12:57:59","guid":{"rendered":"https:\/\/wearepositive.com\/?p=10768"},"modified":"2020-12-14T13:00:19","modified_gmt":"2020-12-14T13:00:19","slug":"estee-lauder-boost-sustainability","status":"publish","type":"post","link":"https:\/\/wearepositive.com\/estee-lauder-boost-sustainability\/","title":{"rendered":"Est\u00e9e Lauder boost sustainability"},"content":{"rendered":"\n<p>Est\u00e9e Lauder\u00a0is committed to building a sustainable business with respect for people and the environment.\u00a0 POSITIVE+ worked in partnership with them to produce sustainable Christmas displays.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"1008\" src=\"https:\/\/wearepositive.com\/wp-content\/uploads\/2020\/12\/Retouched-jpeg.jpg\" alt=\"\" class=\"wp-image-10770\" srcset=\"https:\/\/wearepositive.com\/wp-content\/uploads\/2020\/12\/Retouched-jpeg.jpg 756w, https:\/\/wearepositive.com\/wp-content\/uploads\/2020\/12\/Retouched-jpeg-225x300.jpg 225w, https:\/\/wearepositive.com\/wp-content\/uploads\/2020\/12\/Retouched-jpeg-180x240.jpg 180w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/><\/figure>\n\n\n\n<p>The founding values of Est\u00e9e Lauder inspire their commitment to operate responsibly and motivate them to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.<\/p>\n\n\n\n<p>They wanted to increase Christmas sales through sustainable point of sale materials.&nbsp; We worked in partnership with Est\u00e9e Lauder to help them achieve their ambition of using responsibly sourced paper products whenever possible.<\/p>\n\n\n\n<p>We sourced corrugated cardboard from well managed forests with a high percentage of recycled material.&nbsp; Corrugated cardboard is one of the most highly recycled materials on earth and is also biodegradable.&nbsp; It is both strong and lightweight which also makes it easily reusable.&nbsp;<\/p>\n\n\n\n<p>The point of sale materials were manufactured with our specialist cardboard engineering processes.&nbsp; We implemented our ISO 14001 environmental management system to minimise the impact of the production process.&nbsp;<\/p>\n\n\n\n<p>See the Est\u00e9e Lauder&nbsp;Christmas displays in selected Boots, Debenhams, John Lewis, House of Fraser, Selfridges and Bentalls stores across UK now!<\/p>\n\n\n\n<p>Benefits to the client:-<\/p>\n\n\n\n<ul><li>Bespoke retail displays designed to increase sales<\/li><li>Responsibly sourced, recycled, recyclable, reusable and biodegradable material<\/li><li>ISO 14001 certified sustainable production methods.&nbsp;<\/li><\/ul>\n\n\n\n<p>Founded by Positive and Colouration, POSITIVE+ provides creative design, print, production, installation, direct mail, online ordering and multichannel marketing solutions to clients in the retail, beauty, fragrance, leisure, media, financial, charity, health and wellbeing sectors.<\/p>\n\n\n\n<p>To bring your creative ideas to life call us today on 020 8544 5500 or email <a href=\"mailto:hello@wearepositive.com\">hello@wearepositive.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Est\u00e9e Lauder\u00a0is committed to building a sustainable business with respect for people and the environment.\u00a0 POSITIVE+ worked in partnership with&#8230;<\/p>\n","protected":false},"author":3,"featured_media":10770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,25],"tags":[],"_links":{"self":[{"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/posts\/10768"}],"collection":[{"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/comments?post=10768"}],"version-history":[{"count":0,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/posts\/10768\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/media\/10770"}],"wp:attachment":[{"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/media?parent=10768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/categories?post=10768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wearepositive.com\/wp-json\/wp\/v2\/tags?post=10768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}