Positive and Colouration become POSITIVE+. Building on the success of our year-long partnership, our two companies are moving forward as one new brand.

Positive’s Danny Sullivan has been appointed Chief Executive Officer (CEO) of POSITIVE+ and Colouration’s Tony Dennington has been appointed Chief Commercial Officer (COO). 

Danny Sullivan said, “By bringing the two companies together we have been able to offer all of our clients a wider range of creative solutions, with more capacity for larger projects as well as access to the most sustainable design and manufacturing processes”.

Family run Positive, which was established in 1993 provides design, print, direct mail, web2print and marketing solutions for clients in the retail, media, financial, charity, cosmetics and health and wellbeing sectors. 

Whilst Colouration, founded as a family business in 2001, has evolved to become a market leader in delivering high end displays and visual solutions to the beauty, fragrance, retail and events industries.

In 2019 the two companies partnered to form a larger print group and launched their Positive Planet sustainability initiative, with Colouration re-locating to Positive’s newly expanded Greater London site.

Tony Dennington said, “We have been working as one team for over a year and we felt now was the right time to move forward as one fresh new brand and to advertise all of our solutions on one all-encompassing new website.

Our focus moving through and out of covid-19 is all about sustainability. We want to dramatically reduce our impact on the environment by offering measurable alternatives to single use materials. By using greener products, recyclable plastics & adhesives and some very creative cardboard constructible floor and counter display ideas we will be able to offer greener solutions alongside traditionally produced POS items to allow our customers to control the impact we have on the environment.”

“The partnership has worked extremely well, and we certainly are open to future collaborations”, Danny Sullivan added.    

Positive’s Mike Sullivan and Jay Sullivan have also been appointed to the POSITIVE+ team of directors. 

For For further information please call Tony Dennington, Chief Commercial Officer, POSITIVE+ on 020 8544 5500 or email tony@wearepositive.com

Image shows Danny Sullivan, CEO, POSITIVE+ (left) and Tony Dennington, COO, POSITIVE+ (right).