Elevating ‘Collection Extraordinaire’ with stunning captivation sites, enhancing brand presence and customer engagement in John Lewis stores.

The Story Behind the Installations

The House of Van Cleef & Arpels is built on strong and specific values of elegance, femininity, exceptional expertise, and style. Their fragrances mirror the philosophy of the jewellery collections and are presented in perfectly crafted bottles that possess their own Van Cleef & Arpels magic.

The Challenge

Our client required a series of engaging Installations with a variety of point-of-sale (POS) materials to showcase Van Cleef & Arpels’ ‘Collection Extraordinaire’ within John Lewis gold captivation sites across the UK. The execution needed to align seamlessly with the brand’s luxury aesthetic while adhering to strict retail guidelines.

The Solution

POSITIVE+ transformed the campaign vision into reality by prototyping, manufacturing, and installing striking captivation sites. The project included a range of premium POS elements, such as:

• Lightboxes
• Printed Graphic Materials
• Counter-Top Units
• Table Cladding
• Podium Cladding
• Plinth Toppers

Every detail was meticulously crafted to enhance the customer experience and reinforce the Van Cleef & Arpels brand presence in key John Lewis stores.

The Result

The promotional installations delivered exceptional visual impact, increasing brand awareness and engagement. The luxurious and high-quality execution elevated the in-store presence of Van Cleef & Arpels, captivating customers while maintaining compliance with retailer standards.

Key Takeaway

Point-of-sale (POS) marketing plays a crucial role in creating immersive retail experiences that drive brand recognition and customer engagement. Whether through permanent fixtures, pop-up activations, or high-impact captivation sites, well-executed POS solutions help brands stand out in competitive retail environments. Strategic POS placement not only supports product launches but also strengthens long-term brand visibility across key retail locations.

Conclusion

At POSITIVE+, we help brands create compelling retail experiences by blending creativity with precision. From concept development and in-house production to retailer coordination and seamless installation, we ensure every project is executed flawlessly—turning visions into reality.

If you are in search of new ideas, we would love to hear from you.  Get in touch here or email hello@wearepositive.com.