Ready for the Renters’ Rights Bill?
The Renters’ Rights Bill is set to be the most significant reform to the private rented sector (PRS) since the Housing Act 1988. It delivers on the government’s commitment to transforming private renting, including the abolition of Section 21 ‘no-fault’ evictions.
With over 11 million private renters and 2.3 million landlords in England affected, the bill is expected to become law after Easter 2025. The “commencement date”—when it takes effect—is anticipated between July and October 2025.
This means now is the time for letting agents to prepare and position themselves as trusted advisors to landlords and tenants alike.
How to Prepare for the Renters’ Rights Bill
Professional letting agents who act early will gain a competitive edge by demonstrating leadership and providing clarity in a time of change. Here’s how you can prepare:
- Refresh your Marketing Materials
Ensure all your marketing materials reflect the upcoming changes. Consider developing a clear, easy-to-understand guide for landlords and tenants. This will position you as a valuable source of information and support.
- Implement a Mail Campaign
Proactively reach out to landlords and tenants via direct mail. A well-crafted campaign can:
- Explain the key changes in a simple, digestible format.
- Reassure landlords by outlining their new responsibilities.
- Provide tenants with information on their rights.
- Offer a clear point of contact for further questions.
- Consider an Online Ordering Solution
Speed up and simplify your communication process with an online ordering platform. POSITIVE+ Online makes designing and ordering print and mail materials effortless—reducing turnaround times from weeks to days.
Key Takeaway
Change is coming, but proactive letting agents can turn this into an opportunity. By updating marketing materials, implementing an effective mail campaign and leveraging online ordering solutions, you can ensure a smooth transition for your landlords and tenants.
Need Support? We’ve Got You Covered
At POSITIVE+, we provide a complete range of Design, Print, Mail and Online Ordering solutions to help you navigate the changes with confidence.
Get in touch today! Contact Sarah Carter, Director of Client Services at:
📧 sarah@wearepositive.com
📞 020 8544 5500