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Case studies

TGI Fridays

TGI Fridays is the original American cocktail bar and restaurant. POSITIVE+ Online ensures they get to market quickly.

TGI Fridays UK give guests that Fridays feeling across their restaurants.  They needed an experienced and trusted print partner, who were accustomed to working with clients in the hospitality industry, to speed-up their time to market.

With several large hospitality clients, POSITIVE+ quickly onboarded TGI Fridays UK.  We mobilised a dedicated Account Management Team, coupled with a state-of-the-art Management Information System, to ensure that all orders were immediately actioned and managed effectively.

Having already invested in our POSITIVE+ Online, we created an easy to use and sophisticated Online-Ordering solution to empower individual TGI Fridays UK restaurants to order additional products or upweighted volumes, that sit outside of the main marketing auto drop campaigns.

From design to delivery, and everything in between, POSITIVE+ took care of the whole process.  Having an on-site Design Studio enables us to provide swift creative, version creation and artworking services.

Our in-house production team quickly turns around high-volume orders of Food, Drink, Set and Kids Menus as well as Point of Sale materials such as A Boards, Billfolds, Large Externals, Flyers, Menu Hangers, Table Talkers, Posters, Strut Cards, Window Vinyls and more!

We ensure brand consistency across all media.  By working with POSITIVE+ all TGI Friday UK restaurants receive speedy on-brand national and local campaigns, supported by proof of delivery.

Benefits to the client

  • Trusted partner
  • Faster route to market
  • Pro-active account management
  • Investment in innovation
  • Brand consistency

We’ve recently onboarded POSITIVE+ and it has been incredibly smooth sailing. The team successfully migrated our restaurants to the Online Ordering system in record time and are providing excellent account management for our stores and Marketing Team. Our key aim was to be able to be reactive and get to market quicker, and the POSITIVE+ Team have gone above and beyond to make this happen for us.

TGI Fridays

With our experience in the hospitality industry, investment in the latest technology and great team we were able to quickly onboard TGI Fridays and speed-up their time to market.

Danny Sullivan POSITIVE+
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