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Case studies

The Future of Retail Displays

Positive+ has partnered with Designer Parfums to create a bespoke metal display solution. A smarter way to think about retail.

The Challenge

The team at Designer Parfums wanted to rethink the traditional fragrance fixture. The objective was to create a premium, flexible and future-proof display that could evolve with multiple campaigns and changing product ranges.

Our Solution

Working from the initial brief, the Positive+ team presented a new way to look at retail displays.

An interchangeable, Permanent Metal unit, the first one of its kind!

It would be able to evolve with multiple campaigns and changing product ranges.

All while being durable enough for permanent retail use while maintaining a premium aesthetic across hundreds of stores.

The Result

A premium retail fixture designed to evolve with future campaigns, rather than be replaced.

Positive+ managed and created the full project from:

✔ Creative concept development
✔ Design evolution
✔ 3D visualisation & renders
✔ Store meetings & retailer approvals
✔ Prototype development
✔ Manufacture of 380 bespoke metal units
✔ Production of interchangeable POS graphics
✔ Gift with Purchase display solutions
✔ National installation programme

Contact us today to enhance your retails displays – hello@wearepositive.com

Why it matters

Retail displays shouldn’t have to be rebuilt every time a campaign changes.

By designing flexibility into the fixture itself, brands can refresh graphics, update messaging and support new launches quickly and efficiently.

That means:

✔ Greater flexibility
✔ Improved sustainability
✔ Reduced long-term costs
✔ Consistent brand presentation

It’s a smarter way to think about retail.

Benefits to the client

  • Greater flexibility
  • Improved sustainability
  • Reduced long-term costs
  • Consistent brand presentation

A fantastic project to take from concept through to production - a huge thank you to Superdrug and Positive

Harry Sedden Designer Parfums
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Design, Print & Production Solutions in London

At POSITIVE+ we have all kinds of sustainable solutions, all in one place.  From creative design and point of sale to direct mail and installations. Our production house is built for capacity and all our services are carried out at our huge Greater London site, to ensure the highest quality control from start to finish.

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