Magic of Mail
Direct Mail is so much more than an envelope popped through your letterbox. It’s an inferno breathing lion, that gets customers fired up and ready for action! Mail combines creativity and commercial focus to powerful effect. It engages consumers, builds relationships and boosts the bottom line for businesses.
At POSITIVE+, we are committed to implementing direct mail campaigns that really work. Whether you’re looking for higher engagement, to increase sales leads or to gain the trust of your customers and prospects – mail has the stats to back it up.
Mail Cuts Through
The tangibility of mail is key to its effectiveness. It stays in the home and builds powerful relationships between customers and brands. Most mail is interacted with between 3 and 5 times, and it’s not uncommon for consumers to retain mail for over a month.
Mail is Trusted
In uncertain times, consumers continue to have confidence in mail. Mail is a highly trusted channel: 71% say they completely trust the mail they receive – and it’s trusted across all age groups. While fake news and misinformation may thrive online, consumers continue to have confidence in mail, building positive brand perception.
Mail is Measurable
Testing has always been at the heart of mail’s appeal. And technology is making it easier than ever to optimise performance. The rise of automation and digital printing have made A/B testing as much a reality for mail as it is for purely digital channels. It’s now faster and more cost-effective than ever to test and optimise campaigns.
Key Takeaway
Mail media is now more effective than ever. Providing unrivalled cut though, engagement and amplification across the customer journey.
Conclusion
POSITIVE is committed to implementing direct mail campaigns that really work. From data cleansing and personalisation to printing and postage, we will take care of you at every stage. Discover more.
Want to bring your ideas to life? Get in touch here or email hello@wearepositive.com.