News & Insights

Let colour be your guide to success in 2014

15 September 2014
By Kim Sullivan

Colour matching is crucial to maintain brand integrity, especially for brands where the colour is brand specific. Think about Barclays plc or our client Coca-Cola where the monolithic brand colour is instantly recognised by a wider public as unique to them. Close your eyes and think of Coke and you can see the red; it’s embedded in your knowledge of the brand and they are relying on you to associate with it.

Aside from exclusive brand colours, there exists the one and only international colour-matching system, Pantone, which launched a new range called ‘Plus’ in 2014, increasing the number of colours it manages to 1,755. Ask any good designer or printer and they will have a Pantone bible with colour matching swatches which they share when matching production specifications.

A new client to Positive, “ActivBod”, decided to adopt one of the new Pantone colours, No.2291, as an integral part of their new identity. They designed their new brochures and stationery then came to us to ensure perfect colour matching, checking out our ISO accreditation for colour management on the way and working with us to test print, then set up their colour standards and all in good time to roll out new marketing collateral.

“After months of working with other suppliers, we turned to Positive Images to see if they could colour match our tricky Pantone colour. They were not only incredibly helpful but also highly efficient. Our Pantone colour has been matched perfectly, the quality the print is fantastic and everything was delivered very promptly.

Thank you Positive Images!”

Kate Darch
Functional Fragrances

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