News & Insights

J Lo raises her profile

01 October 2020
By Kim Sullivan

Jennifer Lopez is one of the most powerful celebrities in the world with over 196 million followers on social media. We helped Designer Parfums raise the profile of the J.Lo Promise fragrance with brand activations at The Perfume Shop.

Since its creation in 2002, Designer Parfums has established itself as a creative and innovative force in the world of fine fragrance.   They wanted to increase customer engagement with the Promise brand through Covid-secure point of sale materials.

We collaborated with Designer Parfums to replace the fragrance tester bottle with an extremely lifelike plaque and used our Fogra certified colour match technology to ensure brand consistency across a variety of materials. 

Through our ISO 14001 certified sustainable production methods, we utilised cardboard engineering with materials from well managed forests and recycled sources, minimised waste and conserved the energy used in the manufacturing processes. 

From artwork to delivery, we managed the complete end to end solution at our huge 35,000 square foot Greater London production house, which is built for capacity. 

260 Counter Top Units with plaques were manufactured, packaged and promptly delivered to The Perfume Shop in induvial boxes along with an instruction sheet, tester bottle and the gift with purchase.

The Promise point of sale units are prominently displayed in selected The Perfume Shop stores across the UK now!

Benefits to the client:-

  • Increased customer engagement
  • Covid secure point of sale
  • ISO 14001 sustainable cardboard engineering

To bring your creative ideas to life call us today on 020 8544 5500 or email hello@wearepositive.com

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