J.Lo – New Fragrance Launch

23 September 2021
By Kim Sullivan

JLo CTU FSDU

With over 196 million followers on social media, Jennifer Lopez is one of the most powerful celebrities in the world. We collaborated with Designer Parfums to launch J.Lo’s new ‘One’ fragrance.

Designer Parfums has strong portfolio of fragrance and beauty brands in the fashion, lifestyle and celebrity segments.   They wanted to increase customer awareness through retail displays across the UK.

We brought the brand to life by designing a variety of 3D Floor Standing Display Units (FSDUs) and Counter Top Units (CTUs).  Plus, we produced extremely lifelike renders for the client.

 

3D CTU Render

All of the FSDUs, CTUs, showcards and tankliners were produced at our huge 35,000 square foot Greater London production house, which is built for capacity.  We sourced a range of bespoke materials for the project, including responsible cardboard and even pampas grass!

Through our ISO 14001 certified sustainable production methods we implemented a range of specialist techniques, such as cardboard engineering and acrylic fabrication, whilst minimalising waste and conserving energy.

All of the point-of-sale materials were packaged and promptly delivered to the retailers along with the gifts with purchase, instruction sheets and tester bottles.  From concept to creation, we provided the complete end to end solution and transformed the 3D design renders into reality.

Find the Jennifer Lopez ‘One’ retail displays in selected Superdrug, The Perfume Shop and The Fragrance Shop stores across the UK now!

Benefits to the client:-

  • Increased customer awareness
  • Realistic 3D design renders
  • Bespoke materials sourced

To bring your creative ideas to life call Tony Dennington today on 020 8544 5500 or email tony@wearepositve.com

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