News & Insights

How to plan the perfect Christmas Campaign

01 November 2017
By Kim Sullivan

Now is the perfect time to plan and perfect your Christmas marketing campaign.  Here are our top 10 seasonal marketing tips:

1. Start early
Most printers and direct mail houses are extremely busy in the run up to Christmas, so it’s best to contact your chosen supplier as early as possible to discuss your requirements.

2. Set out what you are hoping to achieve
As with any marketing campaign, clearly identify what you want to achieve.   Set targets and think about how and when you will measure success.

3. Utilise print artwork
For a seamless cross media campaign, ask your designer to send print artwork in a jpeg  format, which you can easily post onto websites, emails and social media platforms.

4. Include direct mail
Mail is still opened, still valued, still kept and still drives response. Royal Mail’s Mailmen website provides a wealth of research on the benefits of direct mail http://www.mailmen.co.uk

5. Share seasonal information
Christmas is a great excuse to share content with both new and existing customers.  Consider sharing seasonal information, such as Christmas products, offers, opening times and event information.

6. Make clients & customers feel special
Christmas is an ideal time to reward loyal customers and clients. Consider sending them a Christmas card, gift, calendar, a reward voucher/ discount or perhaps invite them to an exclusive event.

7. Decorate your windows
Windows can be a powerful touchpoints. Window clings are a quick and easy way to transform your windows and get noticed.

8. It’s not just about Christmas
The popularity of Black Friday has grown considerably in the UK over recent years.  In 2017 Black Friday will be held on Friday 24th November.

9. Keep it simple
Christmas is not the time to try a complex marketing campaign. Customers are busy and will be bombarded with marketing communications. In our experience, it’s best to keep it simple.

10. Have fun!
Christmas should be a jolly time of year, so keep it light and have fun!

At POSITIVE we provide a range of seasonal marketing communications including:-

  • Banners
  • Brochures
  • Calendars
  • Canvass mailings
  • Christmas Cards
  • Flyers
  • Information mailings
  • Invitations
  • Leaflets
  • Merchandise
  • Point of sale
  • Posters
  • Reward mailings
  • Vouchers
  • Window clings

To discuss your Christmas campaign or to request a quote, please contact Danny Sullivan on 020 8544 5500 or email hello@wearepositive.com

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