Launching GANT’s signature fragrances with standout Point of Sale displays, boosting brand visibility in high street retail.

The Brand Story

Inspired by their rich heritage on the American East Coast, GANT’S signature fragrances offer cool scents of carefree elegance and captivating freshness. Each bottle is shaped in a bold ‘G’ design, an interpretation of the terry badges found on their iconic varsity jackets.

The Challenge

To support the launch of GANT’s three signature men’s fragrances in a leading high street retailer, our client needed striking Point of Sale (POS) displays that met strict retailer guidelines while aligning with GANT’s distinctive brand identity. Sustainability was also a critical factor, with the environmental impact of the displays needing to be measured across their entire lifecycle.

The Solution

POSITIVE+ delivered a comprehensive, end-to-end solution designed to bring GANT’s vision to life in retail environments:

• Creative Design– 3D renders ensured brand consistency and provided both client and retailer with a clear, tangible representation of the final display.
• Sustain® Eco Design Calculator – By applying Life Cycle Assessment (LCA) principles, we quantified the environmental footprint, supplying a verified Sustain® score to satisfy retailer requirements.
• Dedicated Account Management – As an approved supplier, we collaborated closely with the retailer to streamline approvals and ensure smooth execution.
• In-house Production Expertise – Our expansive Greater London production facility enabled the efficient manufacture of high-volume, premium-quality POS materials, meeting tight timelines without compromising on craftsmanship.

Key Takeaway

Successful retail activations are vital for launching new products and creating meaningful connections with consumers. For GANT, tailored retailed displays helped translate the brand’s essence into a tangible retail presence, driving awareness and excitement around their signature men’s fragrances. Thoughtfully designed and sustainably produced Point of Sale displays not only enhance product launches but also reinforce brand identity in competitive retail spaces.

Conclusion

At POSITIVE+, we bring brands like GANT to life in the retail space by combining strategic creativity, expert production, and seamless project management. From the initial concept to final installation, we deliver Point of Sale solutions that capture attention, tell brand stories, and leave lasting impressions.

If you’re planning your next retail activation, we’d love to help! Get in touch here or email hello@wearepositive.com.