Estée Lauder boost sustainability

01 December 2020
By Kim Sullivan

Estée Lauder is committed to building a sustainable business with respect for people and the environment.  POSITIVE+ worked in partnership with them to produce sustainable Christmas displays. 

The founding values of Estée Lauder inspire their commitment to operate responsibly and motivate them to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.

They wanted to increase Christmas sales through sustainable point of sale materials.  We worked in partnership with Estée Lauder to help them achieve their ambition of using responsibly sourced paper products whenever possible.

We sourced corrugated cardboard from well managed forests with a high percentage of recycled material.  Corrugated cardboard is one of the most highly recycled materials on earth and is also biodegradable.  It is both strong and lightweight which also makes it easily reusable. 

The point of sale materials were manufactured with our specialist cardboard engineering processes.  We implemented our ISO 14001 environmental management system to minimise the impact of the production process. 

See the Estée Lauder Christmas displays in selected Boots, Debenhams, John Lewis, House of Fraser, Selfridges and Bentalls stores across UK now!

Benefits to the client:-

  • Bespoke retail displays designed to increase sales
  • Responsibly sourced, recycled, recyclable, reusable and biodegradable material
  • ISO 14001 certified sustainable production methods. 

Founded by Positive and Colouration, POSITIVE+ provides creative design, print, production, installation, direct mail, online ordering and multichannel marketing solutions to clients in the retail, beauty, fragrance, leisure, media, financial, charity, health and wellbeing sectors.

To bring your creative ideas to life call us today on 020 8544 5500 or email hello@wearepositive.com

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