News & Insights

Coke gets personal, using its bottle labels

18 April 2016
By Kim Sullivan
When an Australian ad agency had the bright idea of putting popular names on Coke bottles, the results were brilliant. The Challenge
  • Print hundreds of millions of personalised bottle labels within a four –month lead time
  • Match iconic Coca-Cola red colour
The Strategy
  • A total of 12 HP Indigo digital presses ran 24/7 to 24/5 across three months
  • Special ink, pre- mixed by HP Indigo, developed to match Coca- Cola red
Results
  • One billion personalised labels were printed, 150 names in each of more than 32 countries, in 15 languages and five different alphabets
  • Outstanding colour match accuracy
Further Information  At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed and value for money. With our HP Indigo technology, no matter how complex or high volume your project may be, your brand colour palette will always be printed consistently and to the highest quality. Call us today to discuss your print requirements on 020 8544 5500 or email hello@wearepositive.com  Coke Case Study Copyright - 2014 Hewlett-Packard Development Company  
14 January 2021

How sustainable is your Point of Sale?

POSITIVE+ is proud to present Sustain, POPAI’s eco-design indicator, which has been specifically developed for the Point of Purchase industry....
16 December 2020

St Mungo’s Charity Xmas Dinner

This Christmas POSITIVE+ is working in partnership with Chestertons to support St Mungo’s, so those who have experienced homelessness this...
01 December 2020

Estée Lauder boost sustainability

Estée Lauder is committed to building a sustainable business with respect for people and the environment.  POSITIVE+ worked in partnership with...