Category: Point of Sale
Copra Ball
Ariana boosts her eco-credentials
J.Lo – New Fragrance Launch
How sustainable is your Point of Sale?
POSITIVE+ is proud to present Sustain, POPAI’s eco-design indicator, which has been specifically developed for the Point of Purchase industry.
The eco-design indicator lets us simultaneously measure up to six versions of your project and discover their environmental impacts – so we can work with you to adjust your designs for optimum results.
Sustain will generate a score for products and packaging separately, based on a number of criteria. These are:
- Design– Analyses the list of materials in each component, counting number of unique types and measuring ease of disassembly.
- Materials & processes– For each component, Sustain calculates the carbon content, renewability, recyclability and recycled content.
- Supply chain– The tool measures the weight of each component, transport type and distance between supplier and manufacturer.
- Delivery logistics– Establishes quantity of product in container, along with transport distance and transport type.
- End of life– This includes ease of disassembly and how the material will be disposed of, such as reuse, recycle, incineration and landfill.
Once we’ve got your statistics, we will offer some recommendations to improve your scores, such as how to reduce the carbon footprint and increase the recycled content and recyclability.
Tony Dennington, Chief Commercial Officer at POSITIVE+ said, “Many of our clients are looking to reduce their environmental impact this year. By using Sustain we can accurately calculate a sustainability rating for point of sale projects and make recommendations on where further improvements can be made”.
In 2020 Positive and Colouration founded POSITIVE+ to offer clients an even wider range of creative solutions, with more capacity for larger projects, as well as access to the most sustainable design and manufacturing practices.
POSITIVE+ is proud to be a member of POPAI, a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.
To improve the sustainability of your point of sale materials please email Tony Dennington, Chief Commercial Officer tony@wearepositive.com or call Tony on 020 8544 5500.
Estée Lauder boost sustainability
Estée Lauder is committed to building a sustainable business with respect for people and the environment. POSITIVE+ worked in partnership with them to produce sustainable Christmas displays.
The founding values of Estée Lauder inspire their commitment to operate responsibly and motivate them to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.
They wanted to increase Christmas sales through sustainable point of sale materials. We worked in partnership with Estée Lauder to help them achieve their ambition of using responsibly sourced paper products whenever possible.
We sourced corrugated cardboard from well managed forests with a high percentage of recycled material. Corrugated cardboard is one of the most highly recycled materials on earth and is also biodegradable. It is both strong and lightweight which also makes it easily reusable.
The point of sale materials were manufactured with our specialist cardboard engineering processes. We implemented our ISO 14001 environmental management system to minimise the impact of the production process.
See the Estée Lauder Christmas displays in selected Boots, Debenhams, John Lewis, House of Fraser, Selfridges and Bentalls stores across UK now!
Benefits to the client:-
- Bespoke retail displays designed to increase sales
- Responsibly sourced, recycled, recyclable, reusable and biodegradable material
- ISO 14001 certified sustainable production methods.
Founded by Positive and Colouration, POSITIVE+ provides creative design, print, production, installation, direct mail, online ordering and multichannel marketing solutions to clients in the retail, beauty, fragrance, leisure, media, financial, charity, health and wellbeing sectors.
To bring your creative ideas to life call us today on 020 8544 5500 or email hello@wearepositive.com
J Lo raises her profile
Jennifer Lopez is one of the most powerful celebrities in the world with over 196 million followers on social media. We helped Designer Parfums raise the profile of the J.Lo Promise fragrance with brand activations at The Perfume Shop.
Since its creation in 2002, Designer Parfums has established itself as a creative and innovative force in the world of fine fragrance. They wanted to increase customer engagement with the Promise brand through Covid-secure point of sale materials.
We collaborated with Designer Parfums to replace the fragrance tester bottle with an extremely lifelike plaque and used our Fogra certified colour match technology to ensure brand consistency across a variety of materials.
Through our ISO 14001 certified sustainable production methods, we utilised cardboard engineering with materials from well managed forests and recycled sources, minimised waste and conserved the energy used in the manufacturing processes.
From artwork to delivery, we managed the complete end to end solution at our huge 35,000 square foot Greater London production house, which is built for capacity.
260 Counter Top Units with plaques were manufactured, packaged and promptly delivered to The Perfume Shop in induvial boxes along with an instruction sheet, tester bottle and the gift with purchase.
The Promise point of sale units are prominently displayed in selected The Perfume Shop stores across the UK now!
Benefits to the client:-
- Increased customer engagement
- Covid secure point of sale
- ISO 14001 sustainable cardboard engineering
To bring your creative ideas to life call us today on 020 8544 5500 or email hello@wearepositive.com
‘My Little CoCo’ – Boots Campaign
We were pleased to support the launch of ‘My Little CoCo’ by designing and producing FSDUs, Gondola End Trays and Permanent Trays- in selected Boots stores now.
Founded by Rochelle Humes, ‘My Little Coco’ is lovingly made to be the simplest and softest of formulas for your little ones’ delicate skin and hair. Paediatrician approved and dermatologically tested the range is suitable for newborns, babies, children and parents.
We provided the complete end-to-end solution. Our in-house Creative Design service produced stunning 3-D designs and visuals. The FSDs, Gondola End Trays and Permanent Trays were manufactured at our 35,000 sq ft London site.
All finished goods were carefully prepared, packaged and despatched to selected Boots stores, within the designated timelines and supported with proof of delivery.
Having worked with Boots for nearly 20 years, we are proud to be recognised as an approved supplier of Boots Tods and other Boots in-store Point of Sale.
Ready to work with us?
If you are in search of new idea or simply need to refresh your supplier list, now’s the perfect time to get in touch.
Versace ‘Bright Crystal’ – Boots Tod Campaign
We were s delighted to design and produce these premium acrylic trays & luxe full clad Boots Tods, in selected Boots stores now.
Bright Crystal is a vibrant, fresh, floral scent from the glamorous Versace fashion house, bursting with juicy notes of pomegranate, pretty magnolia, peony and lotus flowers with amber and musk.
We provided the complete start to finish solution. We utilised our in-house Creative Design service to produce stunning 3-D designs and visuals. Upon approval, 53 premium acrylic trays and 30 luxe full clads were manufactured at our 35,000 sq. ft London site.
All finished goods were carefully prepared, packaged and despatched to selected Boots stores, within the designated timelines and supported with proof of delivery.
Colouration is proud to be an approved supplier of Boots Tods. Having worked with Boots for nearly 20 years, we have established ourselves as a key player in the design and production of Boots Tods.
Ready to work with us?
If you are in the midst of Boots Tod planning, in search of new ideas,
or simply need to refresh your supplier list, now’s the perfect time to get in touch.
Godiva ‘Wonder Awaits’ – ‘Pop-Up’ Site
Founded in 1926, Godiva is one of the most prestigious chocolate brands in the world.
We were thrilled to support the promotion of their Valentine’s Day ‘Wonder Awaits’ campaign by producing and installing this ‘Pop- Up Site’ at Canary Wharf, London.
We produced the display by cladding the graphics and printing the flooring at our 35,000 sq. ft purpose-built London site.
Our specialist team then transported and installed the ‘Pop-Up’ Site in the prestigious Canary Wharf, London.
We offer the complete spectrum of in-house production facilities, from bespoke and premium large format print to acrylic fabrication and cardboard engineering as well as manufacturing counter units and floor standing permanent and semi-permanent POS for clients in the beauty, fragrance, retail and events industries.
Ready to work with us?
If you are in search of new ideas or simply want to refresh your supplier list, we would love to hear from you.