How sustainable is your Point of Sale?

Jennifer Lopez is one of the most powerful celebrities in the world with over 196 million followers on social media. We helped Designer Parfums raise the profile of the J.Lo Promise fragrance with brand activations at The Perfume Shop.

Since its creation in 2002, Designer Parfums has established itself as a creative and innovative force in the world of fine fragrance.   They wanted to increase customer engagement with the Promise brand through Covid-secure point of sale materials.

We collaborated with Designer Parfums to replace the fragrance tester bottle with an extremely lifelike plaque and used our Fogra certified colour match technology to ensure brand consistency across a variety of materials. 

Through our ISO 14001 certified sustainable production methods, we utilised cardboard engineering with materials from well managed forests and recycled sources, minimised waste and conserved the energy used in the manufacturing processes. 

From artwork to delivery, we managed the complete end to end solution at our huge 35,000 square foot Greater London production house, which is built for capacity. 

260 Counter Top Units with plaques were manufactured, packaged and promptly delivered to The Perfume Shop in induvial boxes along with an instruction sheet, tester bottle and the gift with purchase.

The Promise point of sale units are prominently displayed in selected The Perfume Shop stores across the UK now!

Benefits to the client:-

• Increased customer engagement
• Covid secure point of sale
• ISO 14001 sustainable cardboard engineering

To bring your creative ideas to life call us today on 020 8544 5500 or email hello@wearepositive.com

We were pleased to support the launch of ‘My Little CoCo’ by designing and producing FSDUs, Gondola End Trays and Permanent Trays- in selected Boots stores now.

Founded by Rochelle Humes, ‘My Little Coco’ is lovingly made to be the simplest and softest of formulas for your little ones’ delicate skin and hair. Paediatrician approved and dermatologically tested the range is suitable for newborns, babies, children and parents.

We provided the complete end-to-end solution.  Our in-house Creative Design service produced stunning 3-D designs and visuals.  The  FSDs, Gondola End Trays and Permanent Trays were manufactured at our 35,000 sq ft London site.

All finished goods were carefully prepared, packaged and despatched to selected Boots stores, within the designated timelines and supported with proof of delivery.

Having worked with Boots for nearly 20 years, we are proud to be recognised as an approved supplier of Boots Tods and other Boots in-store Point of Sale.

Ready to work with us?

If you are in search of new idea or simply need to refresh your supplier list, now’s the perfect time to get in touch.

We were s delighted to design and produce these premium acrylic trays & luxe full clad Boots Tods, in selected Boots stores now.

Bright Crystal is a vibrant, fresh, floral scent from the glamorous Versace fashion house, bursting with juicy notes of pomegranate, pretty magnolia, peony and lotus flowers with amber and musk.

We provided the complete start to finish solution.  We utilised our in-house Creative Design service to produce stunning 3-D designs and visuals.  Upon approval, 53 premium acrylic trays and 30 luxe full clads were manufactured at our 35,000 sq. ft London site.

All finished goods were carefully prepared, packaged and despatched to selected Boots stores, within the designated timelines and supported with proof of delivery.

Colouration is proud to be an approved supplier of Boots Tods.  Having worked with Boots for nearly 20 years, we have established ourselves as a key player in the design and production of Boots Tods.

Ready to work with us?

If you are in the midst of Boots Tod planning, in search of new ideas,

or simply need to refresh your supplier list, now’s the perfect time to get in touch.

Founded in 1926, Godiva is one of the most prestigious chocolate brands in the world.

We were thrilled to support the promotion of their Valentine’s  Day ‘Wonder Awaits’  campaign by producing and installing this ‘Pop- Up Site’ at Canary Wharf, London.

We produced the display by cladding the graphics and printing the flooring at our 35,000 sq. ft purpose-built London site.

Our specialist team then transported and installed the ‘Pop-Up’ Site in the prestigious Canary Wharf, London.

We offer the complete spectrum of in-house production facilities, from bespoke and premium large format print to acrylic fabrication and cardboard engineering as well as manufacturing counter units and floor standing permanent and semi-permanent POS for clients in the beauty, fragrance, retail and events industries.

Ready to work with us?

If you are in search of new ideas or simply want to refresh your supplier list, we would love to hear from you.

Exhibiting at a trade show, exhibition or conference? Here are our top 10 tips to ensure your stand is a success:

1. Identify your objectives

Before you even book a stand be sure of your business goals.  Are you launching a product, promoting your brand or seeking new leads?  Set yourself realistic targets and a budget.

2. Book early

To get the best location and take advantage of early bird rates, book your stand as well as any hotels and travel tickets as soon as possible. This will also allow plenty of time for the design, production, delivery and installation of your stand and promotional material.

3. Brand guidelines

Exhibiting will require your brand to be reproduced both online and offline on large and small formats.  To ensure consistency ask a designer to create or update your brand guidelines with brand colours, typography, logo positioning and imagery.

4. Spread the word

Let people know where and when you will be exhibiting.  Consider promoting the event on your company’s website, email signatures, newsletters and social media.  You could even send invitations to prospective customers via post.

5. Stand design

Eye catching media walls, roller banners, light boxes, foamex boards and even complete bespoke exhibition displays are all great ways to entice visitors to your stand.  Arrange a meeting with a designer to discuss your ideas and develop your concept.

6. Marketing materials

Make sure you have plenty of marketing materials to give to visitors.  As well as brochures, leaflets and business cards try some fun promotional items.  Badges, stationery and even temporary tattoos will make your brand memorable.

7. Choose your team

Choose who you want to represent your business and brand wisely.  Think about what you would like your team to wear.  Branded t-shirts are a good way of making your team easily identifiable to visitors.

8. Make it fun

Exhibitions are interactive events, so try and make it fun!  Competitions and challenges with prizes can be great ways of enticing visitors to your stand, starting conversations and collecting data.

9. During the event

Encourage your team to appear friendly and approachable.  Set up a rota to ensure your stand is always manned and don’t forget to collect contact details for that all important follow up.

10. Follow up

Make sure your team follows up all leads as soon as possible after the event.  Automated multichannel marketing campaigns can ensure all leads are promptly contacted across a variety of media, such as email, text message and direct mail.

ABOUT POSITIVE

POSITIVE provides a complete end to end exhibition solution.  Our services include 2D &3D creative design, large & small format printing, direct mail and multichannel marketing as well as manufacturing, installing and de-rigging exhibition and event displays.

Need help with an upcoming trade show, exhibition or conference? Call Sarah Carter today on 020 8544 5500 or email sarah@wearepositive.com

Sometimes you need to go big. You might need:

• Roller banners, media walls or other display panels for an event or exhibition.
• Indoor or outdoor signage.
• Posters, hanging banners, window clings or other large prints.
• Aluminum Signs for your business.

Whether it’s an event launch, sponsorship promotion, exhibition or opening night, making use of large format printed materials can help to add that extra special something to the way you and your brand are perceived by your target audience or market.

Whatever the reason, taking a few things into consideration during the design phase will ensure your project goes as smoothly as possible.

Here are our top 3 design tips for large format printing.

1. Make use of vectors

If you need to have something enormous, vectors make life a lot easier throughout the whole process. Vectors differ from your normal image in that they record geometric instructions as opposed to pixels. What this means is that your designs & logos can be scaled up or down with no loss of quality. This also means you can avoid working with image files so large they require off shore data storage to contain them!

A secondary benefit to this is that you can work small and scale up, which makes a lot more sense for proofing and printing samples to make sure things come out okay before committing to the final print.

2. Think about contrast & distance

The way images play out on a computer monitor will never match the way things look at a distance. If it’s hard to read the text from 20 feet away from your desk, is it going to be large enough to work in large format at a distance?

Another common downfall of a large format project is including too much detail which gets lost in printing or lots of text in the design. Keeping things as simple as possible will help to convey the bigger picture (no pun intended).

In terms of the image quality, think of this in terms of viewing distance.

If your audience are going to be standing many meters away (for example for a banner displayed behind a speaker at a conference) then you don’t really need to go above 75 DPI. However for an exhibition panel or similar (where the audience could get up close to the printed material) then 200 DPI, or even more, would probably work out.

3. Take bleed into account

Before finalising any design (irrespective of format or size) it’s important to allow for “bleed”, or free space that allows a small margin around the edge of the printed image. This allows us to account for things like paper movement and lets the guillotining process to take place whilst retaining a true “margin to margin” print.

Failure to do this can result in the insertion of a white border around the image or the image being cropped. So if commissioning a design for print, always take this into account before signing off on it.

About Positive

At Positive we provide the full range of large format products including:-

• Event Displays (roller banners, media walls, literature stands, media stands & more).
• Indoor Use (foamex boards, posters, static banners, digital wallpaper, floor graphics & more).
• Outdoor Use (hanging banners, dibond signage, light box posters, flags & more).
• Glass & window (window clings & contravision).

We utilise specialist Roland large format presses to ensure that your brand colour palette will always be printed consistently and to the highest quality.

For further information call us on 020 8544 5500 or contact us.

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