We were honoured to attend, sponsor and produce the Saturday Night Fever themed event branding for the prestigious 2022 Copra Ball.
Over 500 beauty and fragrance insiders came together to celebrate and raise essential funds for our industry charity Look Good Feel Better UK at the Royal Lancaster London on Wednesday 9th November.
We were delighted to host some of our clients at our table and our team had a wonderful time catching up with our fabulous beauty and fragrance friends.
Founded in 1981, COPRA is a non-profit membership organisation set up to provide a focus for the cosmetics and perfume industry. We helped them make the right impression by producing and installing a range of impactful event materials including wall vinyls, window vinyls, column vinyls, showcards, table plans, table cards, menus and more!
Global Superstar and multi-platinum recording artist, Ariana Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch. POSITIVE+ was thrilled to design and produce these stunning coffret trays, featuring 5 of our favourite Ariana Grande fragrances.
Designer Parfums has a strong portfolio of designer and celebrity fragrance brands. They needed a powerful point of sale solution to promote a range of Ariana Grande fragrance gift sets for Christmas. We provided the complete end to end solution, from designing the 3D render and liaising with the store to manufacturing and dispatching and the units.
To celebrate the new fragrance trays, we’re looking back at some of Ariana Grande’s most iconic launches. Which one is your favourite?
Thank U, Next
Released back in 2019, the campaign video centres around the iconic music video released for the Thank U, Next single, giving the fans a chance to enjoy unseen behind-the-scenes footage of the singer and her famous friends.
A futuristic scent inspired by outer space that took the fragrance world by storm in 2020. With the help of Oscar-nominated director Olivier Lescot and the iconic illustrator Cheyne Gallarde – Grande was able to create and bring the R.E.M. universe to life for all her fans to enjoy.
God is a Woman
Inspired by the grand power of nature and composed of 91% naturally derived clean ingredients – God Is a Woman steps into a new era of fragrance. The video was directed by Stefan Kohli, who built a 13-foot stone replica of the fragrance bottle, like an undiscovered monolith from an ancient world.
Find the Ariana Grande Christmas fragrance trays in selected stores across the UK now! If you are in search of new ideas or simply wish to update your supplier list, we would love to hear from you. Call Tony Dennington today on 020 8544 5500 or email firstname.lastname@example.org
POSITIVE+ is proud to present Sustain, POPAI’s eco-design indicator, which has been specifically developed for the Point of Purchase industry.
The eco-design indicator lets us simultaneously measure up to six versions of your project and discover their environmental impacts – so we can work with you to adjust your designs for optimum results.
Sustain will generate a score for products and packaging separately, based on a number of criteria. These are:
Design– Analyses the list of materials in each component, counting number of unique types and measuring ease of disassembly.
Materials & processes– For each component, Sustain calculates the carbon content, renewability, recyclability and recycled content.
Supply chain– The tool measures the weight of each component, transport type and distance between supplier and manufacturer.
Delivery logistics– Establishes quantity of product in container, along with transport distance and transport type.
End of life– This includes ease of disassembly and how the material will be disposed of, such as reuse, recycle, incineration and landfill.
Once we’ve got your statistics, we will offer some recommendations to improve your scores, such as how to reduce the carbon footprint and increase the recycled content and recyclability.
Tony Dennington, Chief Commercial Officer at POSITIVE+ said, “Many of our clients are looking to reduce their environmental impact this year. By using Sustain we can accurately calculate a sustainability rating for point of sale projects and make recommendations on where further improvements can be made”.
In 2020 Positive and Colouration founded POSITIVE+ to offer clients an even wider range of creative solutions, with more capacity for larger projects, as well as access to the most sustainable design and manufacturing practices.
POSITIVE+ is proud to be a member of POPAI, a progressive industry association, promoting best practice, dedicated to enhancing the total shopper experience.
To improve the sustainability of your point of sale materials please email Tony Dennington, Chief Commercial Officer email@example.com or call Tony on 020 8544 5500.
Estée Lauder is committed to building a sustainable business with respect for people and the environment. POSITIVE+ worked in partnership with them to produce sustainable Christmas displays.
The founding values of Estée Lauder inspire their commitment to operate responsibly and motivate them to build a sustainable business based on uncompromising ethics, integrity, fairness, diversity and trust.
They wanted to increase Christmas sales through sustainable point of sale materials. We worked in partnership with Estée Lauder to help them achieve their ambition of using responsibly sourced paper products whenever possible.
We sourced corrugated cardboard from well managed forests with a high percentage of recycled material. Corrugated cardboard is one of the most highly recycled materials on earth and is also biodegradable. It is both strong and lightweight which also makes it easily reusable.
The point of sale materials were manufactured with our specialist cardboard engineering processes. We implemented our ISO 14001 environmental management system to minimise the impact of the production process.
See the Estée Lauder Christmas displays in selected Boots, Debenhams, John Lewis, House of Fraser, Selfridges and Bentalls stores across UK now!
Benefits to the client:-
Bespoke retail displays designed to increase sales
Responsibly sourced, recycled, recyclable, reusable and biodegradable material
ISO 14001 certified sustainable production methods.
Founded by Positive and Colouration, POSITIVE+ provides creative design, print, production, installation, direct mail, online ordering and multichannel marketing solutions to clients in the retail, beauty, fragrance, leisure, media, financial, charity, health and wellbeing sectors.
Jennifer Lopez is one of the most powerful celebrities in the world with over 196 million followers on social media. We helped Designer Parfums raise the profile of the J.Lo Promise fragrance with brand activations at The Perfume Shop.
Since its creation in 2002, Designer Parfums has established itself as a creative and innovative force in the world of fine fragrance. They wanted to increase customer engagement with the Promise brand through Covid-secure point of sale materials.
We collaborated with Designer Parfums to replace the fragrance tester bottle with an extremely lifelike plaque and used our Fogra certified colour match technology to ensure brand consistency across a variety of materials.
Through our ISO 14001 certified sustainable production methods, we utilised cardboard engineering with materials from well managed forests and recycled sources, minimised waste and conserved the energy used in the manufacturing processes.
From artwork to delivery, we managed the complete end to end solution at our huge 35,000 square foot Greater London production house, which is built for capacity.
260 Counter Top Units with plaques were manufactured, packaged and promptly delivered to The Perfume Shop in induvial boxes along with an instruction sheet, tester bottle and the gift with purchase.
The Promise point of sale units are prominently displayed in selected The Perfume Shop stores across the UK now!