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As we step into 2025, the design world is undergoing a thrilling transformation. From AI-driven creativity to bold, inclusive visuals, this year’s trends showcase innovation and diversity.

POSITIVE+ is committed to implementing cutting-edge trends that redefine creativity and engagement.  Here are our Top Design Trends for 2025:

1. AI-Enhanced Creativity

AI is set to become an indispensable tool for enhancing creativity in 2025. Designers can leverage AI-assisted processes to generate unique patterns, innovative colour schemes, and layout suggestions, pushing creative boundaries like never before. For instance, Nike’s recent AI-generated campaign utilized Midjourney AI alongside Adobe Photoshop for finishing touches, showcasing the potential of AI in crafting groundbreaking designs.

2. Immersive 3D Experiences

Designs in 2025 will reach new levels of realism, transforming products into highly detailed renders that feel almost tangible. This trend is revolutionizing product presentations, making them more immersive and captivating. With technological advancements, 3D design is becoming more accessible, enabling websites and digital platforms to incorporate interactive 3D elements. These innovations blur the lines between digital and physical realities, creating engaging user experiences.

3. Typography as Art

Typography is evolving beyond readability to become a central artistic element in design. Custom, expressive typefaces that convey emotion and personality will dominate. Additionally, kinetic typography—where text moves and transforms—will gain popularity, especially in digital mediums, adding dynamic flair to designs.

4. Maximalism and Bold Colours

In stark contrast to recent minimalist trends, 2025 will embrace maximalism. Vibrant color palettes, intricate patterns, and layered designs will create visually rich and dynamic compositions. This trend celebrates abundance and encourages bold, unapologetic statements in design, making every element stand out.

5. Inclusive and Diverse Representation
Design in 2025 will place a strong emphasis on authentic representation of diverse cultures, body types, and experiences. This shift aims to create meaningful connections through illustrations, photography, and design aesthetics. Authenticity and inclusivity will be key drivers in shaping impactful narratives.

Key Takeaway
What’s the one thing you want people to remember? Make that element impossible to miss. Then, ruthlessly eliminate everything that doesn’t support it. And don’t underestimate the power of white space—it’s what makes bold elements truly stand out.

Conculsion
From incorporating immersive 3D experiences and embracing maximalism to authentic representation of diverse cultures, POSITIVE+ ensures clients receive innovative solutions that stand out in an ever-evolving market. Discover more.

Want to bring your ideas to life? Get in touch here or email hello@wearepositive.com. 

Customer acquisition has become a key challenge for marketers.  The good news is there are three ways you can reach more customers with mail- Partially Addressed Mail, Direct mail and Door Drops. 

Many brands face the reality of depleted marketing lists, so attracting new subscribers and increasing customer acquisition has become a top priority. Royal Mail Market Reach has published a guide on 3 Proven ways to boost your acquisition strategy. 

How can mail boost your acquisition strategy?

Mail is a proven channel when it comes to boosting acquisition. Its physical and tactile nature grabs customers’ attention, putting your brand directly into their hands. And it’s this physicality that also means it’s a channel customers remember.

All reasons why mail, as part of a multichannel acquisition strategy, can increase awareness and help drive sales. Even digital first businesses like Google and Amazon use mail in their acquisition campaigns.

1. PARTIALLY ADDRESSED MAIL- Target new customers without requiring their data

Partially Addressed Mail is a highly targeted and responsible way to reach new customers.  Instead of addressing the mailing to an individual, you can target small groups of around 15 carefully selected households. 

There are a couple of ways of targeting new customers – ‘topping up’ and ‘lookalikes’. ‘Topping up’ targets people in postcode areas where you already have customers. ‘Lookalikes’ are simply new postcode areas identified as similar to those where your current customers live.

By combining both ways, you’ll get greater coverage of potential customers, helping to make your campaign successful. Partially Addressed Mail is therefore ideal for achieving targeted reach in specific locations, particularly when combined with other channels.

2. DIRECT MAIL- Reach new customers in a personal way

Direct Mail (DM) is addressed mail sent to a named person. It’s a strong acquisition tool because it opens a one-to-one relationship between your brand and prospective customers. In fact, 70% of people said mail made them feel more valued compared to 30% for email.

Personalisation is one of the reasons why DM has a 94% engagement rate, literally placing your brand into a named individual’s hands.  If you have a database or purchase third party data, make Direct Mail a tactile and engaging part of your multichannel acquisition strategy.

3. DOOR DROPS- Reach more households, locally or nationally

Door drops are a flexible and cost-effective way to get leaflets, flyers and brochures into customers’ hands, either locally or nationally. Their versatility is what makes them so appealing.

Whether you want to achieve a broad reach across a specific area, or nationally across
multiple areas, door drops are a targeted way to find the right people at scale. They’re perfect for things like new store openings, events, or promoting services in your local area.

Door drops work hard, too. Research shows that 90% of campaigns that included door drops saw an increase in new customers, compared to 59% of those without.

In addition, 67% of people were prompted to buy after receiving a door drop. So, it’s no surprise that these mailings can add a healthy boost to your sales.

Conclusion

In a world where acquiring new customers is proving ever more difficult, mail gives you a choice of three flexible and effective ways to boost customer acquisition as part of your marketing mix.

At POSITIVE+ we can manage all aspects of your mail campaign.  From data cleansing and personalisation to printing and postage, we can take care of the whole process to provide a seamless, cost efficient and high-quality campaign.

To bring your creative ideas to life call us today on 020 8544 5500, email hello@wearepositive.com or visit our Direct Mail page for more information.

Download Royal Mail’s 3 Proven ways to boost your acquisition strategy guide at marketreach.co.uk/3ways

The Joint Industry Committee (JIC) for Mail has been created to provide the industry with high valued metrics for advertising mail. The metrics can help to plan your direct mail campaigns.  You will be able to use the same statistics as other media channels and will be able to compare mail and other channels through both frequency and reach.

For Key JICMail Metrics view our infographic here.

The JICMAIL data is collected through tracking the mail activity of around 1,000 households each quarter.

An app was created that allows the participants to take a photo of each piece of mail received within the first week. They then must log this piece of mail including what they do with it straight away and what they do with it over the next three weeks after the first week.

Advertising mail was split into two different categories; addressed mail which is mail addressed to an individual in the household and door drops which is mail with no address on it.

 Key Findings:

• 27% of mail is still “live” after 28 days within the household.
• 21% of all mail items prompt a commercial action.
• 65% of all mail items are opened. Why not 100%? Because not all mail can be opened e.g. leaflets & catalogues.

Addressed Mail:

• 57% of all addressed mail is opened immediately, passed on 1.2 times on average and read 4.2 times by each person on average.
• The average household receives 1.3 items of addressed mail each day. Compare this to their email inboxes – ‘an average office worker receives 121 emails a day’ (Templafy.com).
• Households that comprise couples are more likely to return to their mail, same with 6+ person households

Door Drops:

• For every 100 door drops sent out 10 people will see them.
• The average frequency for door drop interactions is 3.
• Grocery, restaurants and local tradespeople see the highest frequency of re-reading for their door drops.

Positive offers the complete start to finish direct mail service, from data cleansing and management to printing and postage.

To book your free consultation call Sarah Carter, Sales Manager on 020 8544 5500 or email sarah@wearepositive.com

For further information about out more about our direct mail service click here.

For further information about JIC Mail visit https://www.jicmail.org.uk/

 

The EU General Data Protection Regulation (GDPR) is an evolution of the existing Data Protection Act coming into force on 25 May 2018. Direct mail will play a unique role in communicating with your customers post GDPR. It is important to know the advantages of direct mail and how it can help drive your businesses success.

Royal Mail recently released a guide on The GDPR Opportunity with Mail.

Here are our top 7 ways direct mail could help your business thrive in a GDPR world:

1. You will not need consent for postal marketing – However you will need consent for some calls and for texts and emails under PECR.
2. Mail is recommended by the DMA to get consent– Some organisations will decide to repermission some customer segments and mail is well suited for this.
3. It is easy to stay in touch – Often people only have one postal address unlike email where people have multiple accounts. They also value being able to open a physical item, whether it’s a letter or a parcel packaged by Australia Post Boxes from PackQueen.
4. Mail offers higher response rates than email – Mail is welcomed by recipients as it reassures people that companies recognise and value them.
5. Mail primes other media – Royal Mail’s Private Life of Mail study proved emails and other electronic communications are better recognised and received if the recipient had been mailed in the weeks before.
6. Don’t forget the power of unaddressed mail – Door drops can be delivered with addressed mail that enables you to re-engage without using personal data.
7. No fines as yet for using mail for marketing – According to ICO website 17 penalties were issued in 2017 for channels used such as text, calls and email none for using mail.

Positive are ISO 27001 and DMA accredited print, direct mail and multichannel marketing specialists. We offer a complete start to finish direct mail service, from data cleansing and management to printing and postage.

Find out more about our direct mail service here.

For further information please contact Danny Sullivan, Managing Director on 020 8544 5500 or email danny@wearepositive.com

To download Royal Mail’s “The GDPR Opportunity with Mail” visit http://www.mailmen.co.uk/GDPR/mail-opportunities

Getting all of your deliveries in time for when you need them is always a major struggle. Unfortunately, this struggle is only worsened when you add Christmas to the equation. With everyone looking to get their parcels and deliveries done before the big day, delivery services everywhere will be in a mad rush to make sure that everybody is happy. Getting your deliveries to go overseas can be even more strife, since this usually takes a bit longer than most deliveries. However, there are services that allow easier parcel forwarding from the UK, and you may want to have a look at some if you’re desperate to get your parcel to its destination in time for Christmas. Thankfully, Royal Mail have announced UK and International posting dates for Christmas 2017 to keep everybody in the loop:

UK Last Posting Dates Christmas 2017

UK Business Contract Services

Tuesday 19^th December – Royal Mail 48

Wednesday 20 December – Royal mail Tracked 48, Royal 24

Thursday 21^st December – Royal Mail Special Delivery Guaranteed, Royal Mail Tracked 24

Friday 22^nd December – Royal mail Special Delivery, Saturday Guaranteed 48

International Last Posting Dates Christmas 2017

International Standard and all International Tracking and Signature service

Saturday 2^nd December – Africa, Middle East

Wednesday 6^th December – Asia, Cyprus, Far East, Eastern Europe (not including Czech Republic, Poland and Slovakia)

Thursday 7^th December – Caribbean, Central and South America

Saturday 9^th December – Australia, Greece, New Zealand

Wednesday 13^th December – Czech Republic, Germany, Italy, Poland

Thursday 14^th December – Canada, Finland, Sweden, USA

Friday 15^th December – Austria, Denmark, Iceland, Portugal, Netherlands, Norway, Slovakia, Spain, Switzerland

Saturday 16^th December – Belgium, France, Ireland, Luxembourg

For further information visit https://www.royalmail.com/sites/default/files/rm-latest-posting-dates-christmas-2017.pdf

At Positive we can help get your Christmas mailings out on time. To discuss your Christmas campaign or to request a quote, please contact Danny Sullivan, Managing Director on 020 8544 5500 or email danny@wearepositive.com

ISO 27001 is the Information Security Management Standard.  Accredited organisations assess and prevent information security risks and safeguard their customer’s data and information.

Why choose an ISO 27001 printer?

Choosing an ISO 27001 accredited printer will:-

• Keep your data secure
• Protect your reputation
• Reduce errors and costs
• Ensure legal obligations are met
• Manage and minimise risk exposure

Certified organisations are committed to continuous improvement and are assessed annually to ensure progress is being maintained.

Positive achieved ISO 27001 accreditation in 2016.  We offer a complete start to finish direct mail solution, from data cleansing and management to printing and postage.

Our Surrey based factory provides the full range of integrated print services including digital printing, lithographic printing, large format printing and direct mail.

For further information, please contact Danny Sullivan, Managing Director on 020 8544 5500 or email danny@wearepositive.com

 

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