Ariana Xmas Launch

24 October 2022
By Kim Sullivan

Global Superstar and multi-platinum recording artist, Ariana Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch.  POSITIVE+ was thrilled to design and produce these stunning coffret trays, featuring 5 of our favourite Ariana Grande fragrances.

Fragrance Tray

Designer Parfums has a strong portfolio of designer and celebrity fragrance brands. They needed a powerful point of sale solution to promote a range of Ariana Grande fragrance gift sets for Christmas.  We provided the complete end to end solution, from designing the 3D render and liaising with the store to manufacturing and dispatching and the units.

To celebrate the new fragrance trays, we’re looking back at some of Ariana Grande’s most iconic launches.  Which one is your favourite?

Thank U, Next

Released back in 2019, the campaign video centres around the iconic music video released for the Thank U, Next single, giving the fans a chance to enjoy unseen behind-the-scenes footage of the singer and her famous friends.


A futuristic scent inspired by outer space that took the fragrance world by storm in 2020. With the help of Oscar-nominated director Olivier Lescot and the iconic illustrator Cheyne Gallarde – Grande was able to create and bring the R.E.M. universe to life for all her fans to enjoy.

God is a Woman

Inspired by the grand power of nature and composed of 91% naturally derived clean ingredients – God Is a Woman steps into a new era of fragrance. The video was directed by Stefan Kohli, who built a 13-foot stone replica of the fragrance bottle, like an undiscovered monolith from an ancient world.

Find the Ariana Grande Christmas fragrance trays in selected stores across the UK now!  If you are in search of new ideas or simply wish to update your supplier list, we would love to hear from you.  Call Tony Dennington today on 020 8544 5500 or email


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