Ariana boosts her eco-credentials

14 October 2021
By Kim Sullivan


FSDU Ariana grande

POSITIVE+ was delighted to support the UK launch of ‘God is a woman’ by designing and producing a range of sustainable retail display units.

Ariana Grande’s global success in fragrance has been unprecedented with sales upwards of $500 Million since launch. Her new perfume is vegan, naturally derived, cruelty free and has clean ingredients.

As a driving force in the premium luxury, entertainment and lifestyle fragrance arena, Designer Parfums needed sustainable retail displays to promote Ariana’s ethical new fragrance.

We designed and produced sustainable Floor Standing Display Units (FSDUs) by using corrugated display board for the main unit, back panel and tester plinth.  We also used sustainable display board for A5 showcards, scented leaflet holders and Counter Top base trays and tester plinths.

The display board is made from sustainable sources, easy to recycle, biodegradable and carbon offset through the Antalis Future Focus Campaign.  In 2020 we captured 5,013kg of CO2e through the Antalis carbon-offsetting scheme, which enabled Forest Carbon to plant 20 new trees, creating a new woodland area of 125m2 in the UK!

Through our ISO 14001 certified sustainable production methods, we minimised waste and conserved energy, whilst implementing a range of specialist techniques, such as cardboard engineering.

Our production house is built for capacity and all of the FSDUs, Counter Top Units (CTUs), showcards and leaflet holders were printed, assembled and packaged at our huge 35,000 square foot production site, along with instruction sheets and tester bottles.

See the Ariana Grande ‘God is a woman’ sustainable retail displays in selected Superdrug, The Perfume Shop and The Fragrance Shop stores across the UK now!

Benefits to the client:-

  • Sustainably sourced materials that are recyclable and bio-degradable
  • Carbon offsetting and tree planting
  • Production house that is built for capacity

To bring your creative ideas to life call Tony Dennington today on 020 8544 5500 or email

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