News & Insights

5 Reasons to Love Print

09 February 2017
By Kim Sullivan

Print is a true craft. From digital to direct mail, there is a lot to love about print. Here are our top 5 reasons to love print:-

1. Love digital for speed, personalisation and value
Digital printing refers to modern printing methods that use digital files instead of printing plates. Digital is quick to set up and is therefore usually cheaper for short print runs. Every impression made on the paper can be different, making it ideal for variable data projects such as these eddm postcards for direct mail marketing purposes.

2. Love litho for exceptional quality and large quantities
Lithographic printing is a more traditional technique that uses an intermediate, such as a printing plate. Lithographic printing gives exceptional quality and is ideal for larger print runs.

3. Love large format for huge graphics
As the name suggests large format (aka wide format) printing enables printing on larger and thicker materials, making it ideal for posters, banners, signage, pop up stands and other large media. Advances in technology mean that we can now print and cut an ever growing list of interesting materials such as metal, doors, PVC, fabric and even wall paper!

4. Love direct mail for increasing ROI
Direct mail encompasses a wide range of marketing materials including brochures, postcards, leaflets and letters. Royal Mail research found that when mail was included in the marketing mix, total communications ROI increased by 12%.

5. Love finishing for adding the wow factor
In printing, finishing refers to value-added operations that are performed after the ink has been applied to the paper. High end clients often request the latest finishes in order to make their printed marketing collateral really stand out. Popular finishes include foiling, spot uv, scodix, embossing/ debossing, die-cutting and duplexing.

At Positive we provide the full range of integrated print services including digital, litho, direct mail, large format and finishing. These services are manufactured in-house, ensuring the highest quality control throughout all production processes.

Contact us today to discuss your next campaign on 020 8544 5500 or email

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