News & Insights

5 Print Trends for 2018

02 January 2018
By Kim Sullivan

At Positive we always like to look ahead.  Here are our top 5 print, design and marketing predictions for 2018:-

1. Unexpected Colour Palettes

According to the Pantone Colour Institute, designers in the UK are introducing more unusual colours and colour stories into their Spring 2018 collections.  With 12 call out shades and 4 seasonal classics, Pantone’s Spring 2018  Colour Palette is ideal for more unique and dramatic colour mixing.

 2. GDPR Compliance

The EU General Data Protection Regulation (GDPR) is the most important change in data privacy regulation in 20 years.  GDPR is designed to revise the collection, use and retention of personal data.   The Information Commissioner’s Office (ICO) has produced a handy 12 Steps to Take Now guide in order to help marketing departments meet the 25 May 2018 deadline.

3. Direct Mail Resurgence

Under GDPR “You won’t need consent for postal marketing, but you will need consent for some calls and for texts and emails under PECR”, says the ICO.  With mail having less regulatory restrictions than other channels, we expect direct mail to grow in 2018.  Royal Mail’s GDPR Opportunity with Mail lists12 ways mail could help your organisation thrive in a GDPR world.

4. Personalisation

According to McKinsey & Company, personalisation can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more.  So it is no surprise that brands are taking personalisation very seriously.   Hubspot examine 7 brands that take personalisation to another level.

5. Multichannel Marketing

“Multichannel customers spend three to four times more than single-channel customers do”, says SAS, a leader in business analytics.  And as the number of marketing channels continues to rise – and they will – the need to embrace multichannel marketing will become not only a good idea, but a critical one.


At Positive we provide the full range of print, direct mail and marketing services. Our multichannel marketing solution can enable your team to publish powerful, personalised and measurable campaigns across multiple channels.

If we can help you with your print, direct mail or marketing, please call Danny Sullivan, Managing Director 020 8544 5500 or email

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