News & Insights

5 Print Trends for 2017

03 January 2017
By Kim Sullivan

As an innovative print specialist we always need to think ahead. Here are our top 5 print predictions for 2017:


1.Natural colours

“Reminiscent of the hues that surround us in nature, our Spring 2017 Fashion Colour Report evokes a spectrum of emotion and feeling” says Leatrice Eiseman, Executive Director of Pantone Colour Institute.  Pantone’s Top 10 Colours for Spring 2017 capture the promises, hope and transformation that we all yearn for each Spring.


2.Lean Direct Mail

“Direct mail waste leads to poorer response rates, unhappy customers and increased overall campaign costs” says the Software Bureau. “Lean Direct Mail” is a concept developed by the bureau as a systematic process to minimise waste and maximise results for direct mail campaigns and is a term we expect to hear a lot more in 2017.  Read our 5 Tips to Achieve Lean Direct Mail.


3.Personalised Packaging

“Personalised packaging enables printers and brands to add value to products and marketing campaigns and to differentiate themselves from the competition” says Richard Stuart- Turner of PrintWeek.  A recent Smithers Pia white paper found that personalised marketing delivers 31 % greater profits compared to general marketing materials.  Read our case study on Coke’s personalised bottle labels.


4.Digital growth  

By 2020, Smithers Pira research group reported digital printing will reach 17.4 percent of the value and 3.4 percent of the volume of all the world’s print and printed packaging.  It’s no surprise that with fast turnaround times, value for money, personalisation and exceptional quality, digital printing is continuing to grow.   Read our 5 Advantages of Digital Printing.


5.Branded Document Management

Web 2 Print has come a long way and should now be thought of as branded document management.  Online portals enable designated users to design branded products, order printed documents and manage all of their organisaition’s marketing materials in one place.  Read our 5 Advantages of Web 2 Print.


We’d love to hear your print predictions for 2017.  Please leave us a comment in the box below.

At Positive we provide the full range of integrated print solutions including colour management, lean direct mail, personalisation, digital printing and branded document management (Web2Print) as well as lithographic printing, large format printing, finishing and fulfilment.

If we can help you with your print and direct mail please call us on 020 8544 5500 or email


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