News & Insights

5 Advantages of Digital Printing

07 April 2016
By Kim Sullivan

Digital printing refers to modern printing methods that use digital files instead of printing plates. There are a number of advantages to using digital imaging services  over more traditional printing methods. The main advantages of digital print are:-

1.Personalisation & Variable data– Variable Data Printing (VDP) allows for the customisation of individual graphics or text on a print by print basis. Every impression on the paper can be different, making digital ideal for personalised direct mail campaigns. A lot of business use digital printing to help with their business advertising. If this is something that interests you then you might want to take a look at something like spectra integration who can offer you this service.

2.Speed- digital is the perfect option if you need something turned around very fast. Unlike lithographic printing, there is no need to prepare plates so only minimal set-up time is required.

3.Quality– digital technology has improved significantly over recent years. HP Indigo’s Liquid ElectroInk Process (LEP) process matches and at times surpasses traditional offset (lithographic) printing and exceeds competing digital printing technologies.

4.Versatility- digital print is very versatile. HP Indigo printers have the largest media range, enabling printing on over 3,000 certified substrates, including synthetics, darks and metallics.

5.Value– as digital printing is so quick to set up there are minimal set up costs. It therefore offers exceptional value, especially for shorter print runs.

National Gallery Case Study

The National Gallery utilised digital print technology to produce a high quality book (pictured) to commemorate an exhibition of newly acquired Titian paintings .

The books were available for sale within one week, compared to 6-12 week lead-time required for traditional offset (lithographic) printing. The Indigo solution delivered a far more effective and lower-cost solution, without any loss of quality.

About Positive

At Positive we offer innovative digital printing facilities ensuring exceptional quality, speed, versitility and value for money. Our HP Indigo digital technology is ideal for smaller print runs and variable data projects.

Our Surrey based factory provides the full range of integrated print services including digital printing, lithographic printing, large format printing and direct mail.

For further information, call Danny Sullivan, Managing Director on 020 8544 5500 or email danny@wearepositive.com

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